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What We Do?

Creating quality products that make your life easier


is our program that is aimed at improving the relationships, specifically those customer relationships. Repeat business is good.


Trust and credibility, highest priorities essential for successful leadership, are the results of consistent, predictable.


teaches team members how to monitor their behavior in a team setting and understand the behavior of others.


Emotional Intelligence is indeed an area of interest of its own. Regardless of how you might feel about EQ.


We can’t be everywhere we need to be to present these programs. Our goal is to turn over our training tools.


Almost all participants in the foundation programs retain and further develop the program’s skills with reinforcement.

Not convinced yet?

Here are some of the companies we’ve worked with.

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Clinic With a Heart

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Boy Scouts of America

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Bryan Health

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I learned long ago the value of trust in a relationship and trust has to go both ways.

If “it’s” not working, and sometimes it just doesn’t, one of us needs to step away and find somebody else. If we don’t “click” we won’t do business.

In the meantime maybe it would help if you took a break and laughed for a while!!!

Careful ♥

Tribute to Jack Parr

Who is behind all this?

John Mays “Jack” Parr Jr opened Jack Parr Associates, Inc., in 1969.

Aided by his wife, Ann, they wrote customer relations training materials, known as “WE CARE” and presented the program in 14 countries and 47 states to nearly one-half million service-sector personnel. The company provided training and materials to an international consultant network as well.

I met Jack while working for Security Financial Life which later became Assurity, and learned firsthand why the program he and Ann developed became so successful. After leaving Assurity, I spent time with Jack and became “certified.” to deliver the programs they had offered for nearly 50 years.

Jack was known as an exceptionally generous person with an entrepreneurial spirit and one who innately built and developed relationships with all types of personalities. His obituary said – “He was especially drawn to marginal, displaced persons, providing food for the hungry and means for finding shelter and gaining an education.” That explains why he and I connected so well!

An athletic scholarship brought him to Kansas where he played basketball for Coach Tex Winter at Kansas State University. Following a record-setting college basketball career, he joined the Cincinnati Royals of the National Basketball Association.

Jack also officiated college basketball for ten years in the Big Eight Conference. He had a stellar sales career with Knights Sporting Goods Co. Jack led a roster of college athletes who attended the first Fellowship of Christian Athletes at Estes Park, Colorado, and he initiated and led numerous FCA camps at Rock Springs during the next ten years.

Dave Field

I thrive on new opportunities and my relationships are typically long term.

At work, I get my “kicks” from achieving repeatable bottom-line results oftentimes in highly commoditized product lines. The process is simple – making it happen, not so simple.

I’ve had significant roles in management, product development, market development, and direct sales. I believe that each of us at the end of the day works for ourselves, even if our “current engagement” involves getting a W-2.

Quotes from others include –

“A creative, visionary and highly original thinker that has a talent for discovering unique opportunities.”

“Open and honest, all cards on the table guy that is always win-win focused.”

“A “partner” I can trust.”

“Organized, efficient, extremely competent, and has an excellent rapport with people.”

“David is one of those professionals who can see opportunity, leverage it, capitalize on it, and communicate it so clearly to that people wonder, “Why didn’t I think of that?” Great experience, great attitude, a pleasure to work with.”

Customer Testimonials

Steve Hawkins

David is a known expert in his field and continues to expand his knowledge. The best thing I can say about David is you know he has your best interest at heart in everything he does.

James Canedy, MD

Dave is excellent at relationships and communication. He always keeps the needs of others as a priority and is innovative in solutions for his clients.

David Gittelman

David is one of those insurance professionals who can see opportunity, leverage it, capitalize on it, and communicate it so clearly to prospects and agents that people wonder, "Why didn't I think of that?" Great experience, great attitude, a pleasure to work with.

Heather Fusco

David was great to work for. His positive and witty nature made the workplace fun, engaging and productive. He was sure we were trained to be confident in ourselves to be detail oriented on daily tasks and in customer service. His pleasant nature attracts people to confide in him making him a great manager. If called to, I would work with David again.

Contact information

What can we do to help?


  • DreamReacherProject, 700 R St, #84848, Suite 319, Lincoln, NE 68508



  • Let’s Talk
  • Phone: (402) 475-8076

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