What Do We do?

Communication Training that makes interactions better!


is our program that is aimed at improving customer relationships and different communication skills . Repeat business is good.


Trust and credibility, highest priorities essential for successful leadership, are the results of consistent, predictable.


teaches team members how to understand the behavior of others and how to monitor their behavior in a team setting.


Emotional Intelligence is indeed an area of interest of its own. Regardless of how you might feel about EQ.


We can’t be everywhere we need to be to present these programs. Our goal is to turn over our training tools.


Almost all participants in the foundation programs retain and further develop the program’s skills with reinforcement.

Testimonials From Others

Steve Hawkins

David is a known expert in his field and continues to expand his knowledge. The best thing I can say about David is you know he has your best interest at heart in everything he does.

James Canedy, MD

Dave is excellent at relationships and communication. He always keeps the needs of others as a priority and is innovative in solutions for his clients.

David Gittelman

David is one of those insurance professionals who can see opportunity, leverage it, capitalize on it, and communicate it so clearly to prospects and agents that people wonder, "Why didn't I think of that?" Great experience, great attitude, a pleasure to work with.

Heather Fusco

David was great to work for. His positive and witty nature made the workplace fun, engaging and productive. He was sure we were trained to be confident in ourselves to be detail oriented on daily tasks and in customer service. His pleasant nature attracts people to confide in him making him a great manager. If called to, I would work with David again.

Bryon Stuefer

Awesome guy to work with and very knowledgeable about his product line. Looking forward to working together again in the future.

Marge Zvolanek

I have worked with Dave in establishing and building several businesses - Edge Sales & Marketing Group and Convergence
. Dave is intelligent, resourceful, and very much an entrepreneur. I enjoyed the time building the business and learned a lot from Dave. His flexibility and out of the box thinking really helped in developing solutions!

Nikola Brooten

Marketing Specialist

“Myers–Briggs is great but it didn't allow us to know how an employee is really motivated or responds to pressure, Dave fixed that. This helps us create a much more cohesive workforce.”

Barclay Widerski

Sales Manager

“Dave Field really disects everything down to the core level making it easy to understand and why you company needs to do this. I highly recommend it. ”

Dave Field

I thrive on new opportunities and my relationships are typically long term.

At work, I get my “kicks” from achieving repeatable bottom-line results oftentimes in highly commoditized product lines. The process is simple – making it happen, not so simple.

I’ve had significant roles in management, product development, market development, and direct sales. I believe that each of us at the end of the day works for ourselves, even if our “current engagement” involves getting a W-2.

Tribute to Jack Parr

Who started all this?

John Mays “Jack” Parr Jr opened Jack Parr Associates, Inc., in 1969.

Aided by his wife, Ann, they wrote customer relations training materials, known as “WE CARE” and presented the program in 14 countries and 47 states to nearly one-half million service-sector personnel. The company provided training and materials to an international consultant network as well.

I met Jack while working for Security Financial Life which later became Assurity, and learned firsthand why the program he and Ann developed became so successful. After leaving Assurity, I spent time with Jack and became “certified.” to deliver the programs they had offered for nearly 50 years.

Jack was known as an exceptionally generous person with an entrepreneurial spirit and one who innately built and developed relationships with all types of personalities. His obituary said – “He was especially drawn to marginal, displaced persons, providing food for the hungry and means for finding shelter and gaining an education.” That explains why he and I connected so well!

An athletic scholarship brought him to Kansas where he played basketball for Coach Tex Winter at Kansas State University. Following a record-setting college basketball career, he joined the Cincinnati Royals of the National Basketball Association.

Jack also officiated college basketball for ten years in the Big Eight Conference. He had a stellar sales career with Knights Sporting Goods Co. Jack led a roster of college athletes who attended the first Fellowship of Christian Athletes at Estes Park, Colorado, and he initiated and led numerous FCA camps at Rock Springs during the next ten years.

Contact information

What can we do to help?


  • DreamReacherProject, 700 R St, #84848, Suite 319, Lincoln, NE 68508



  • Let’s Talk
  • Phone: (402) 475-8076