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What We Do?

Providing quality training that makes your life easier

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is our flagship program that provides the tools necessary to improve relationships, specifically customer relationships.

Repeat business is good business.


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Trust and credibility, highest priorities essential for successful leadership, are the results of consistent, predictable.[/creatink_icon_and_text_block]

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teaches team members how to monitor their behavior in a team setting and understand the behavior of others.[/creatink_icon_and_text_block]

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Emotional Intelligence is indeed an area of interest of its own. Regardless of how you might feel about EQ.[/creatink_icon_and_text_block]

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We can’t be everywhere we need to be to present these programs. Our goal is to turn over our training tools to your staff and provide updates as needed.[/creatink_icon_and_text_block]

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Almost all participants in the foundation programs retain and further develop the program’s skills with reinforcement.[/creatink_icon_and_text_block]

Not convinced yet?

Here are some of the companies we’ve worked with.

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Tribute to Jack Parr

Who is behind all this?

John Mays “Jack” Parr Jr opened Jack Parr Associates, Inc., in 1969.

Aided by his wife, Ann, they wrote customer relations training materials, known as “WE CARE” and presented the program in 14 countries and 47 states to nearly one-half million service-sector personnel. The company provided training and materials to an international consultant network as well.

I met Jack while working for Security Financial Life which later became Assurity, and learned firsthand why the program he and Ann developed became so successful. After leaving Assurity, I spent time with Jack and became “certified.” to deliver the programs they had offered for nearly 50 years.

Jack was known as an exceptionally generous person with an entrepreneurial spirit and one who innately built and developed relationships with all types of personalities. His obituary said – “He was especially drawn to marginal, displaced persons, providing food for the hungry and means for finding shelter and gaining an education.” That explains why he and I connected so well!

An athletic scholarship brought him to Kansas where he played basketball for Coach Tex Winter at Kansas State University. Following a record-setting college basketball career, he joined the Cincinnati Royals of the National Basketball Association.

Jack also officiated college basketball for ten years in the Big Eight Conference. He had a stellar sales career with Knights Sporting Goods Co. Jack led a roster of college athletes who attended the first Fellowship of Christian Athletes at Estes Park, Colorado, and he initiated and led numerous FCA camps at Rock Springs during the next ten years.

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Dave Field

At work, I get my “kicks” from achieving repeatable bottom-line results oftentimes in highly commoditized product lines. The process is simple – making it happen, not so simple. I thrive on new opportunities and my relationships are typically long term.

I’ve had significant roles in management, product development, market development, and direct sales. I believe that each of us at the end of the day works for ourselves, even if your “current engagement” involves getting a W-2.

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Contact information

What can we do to help?


  • DreamReacherProject, 700 R St, #84848, Suite 319, Lincoln, NE 68508



  • Let’s Talk
  • Phone: (402) 475-8076

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